Lighting Solutions for Retail Industry from Rise Lighting
Lighting has always been the key to influencing our daily emotions. Sunlight gives people a positive and energetic feeling, while moonlight brings cool, intimate, and relaxed emotions. There is sufficient scientific evidence to suggest that appropriate lighting can help evoke the emotions people desire. Rise Lighting has recognized this fact and have always believed that lighting is a key factor in designing the overall customer experience.
Lighting is used to achieve several goals, such as creating a soothing atmosphere, attracting customers into the store, highlighting specific products, and guiding customers into the store.
There are four main types of lighting in stores: Environmental lighting, Highlight Lighting, Functional lighting, Decorative lighting
Environmental lighting enhances the atmosphere of the store; It helps improve the shopping experience. Customers usually prefer to enter retail stores that resonate with them; This makes them more relaxed and may spend more time in the store, resulting in more sales. Rise Lighting could provide several lights for this part: GRAND office linear ceiling light ICC020023, recessed GALAXY grille panel light CVL6060, the linear light SYL8200...
Highlight lighting, as the name suggests, is used to attract people's attention to specific products or information. What products are suitable for high brightness lighting? One are significant products, another are the products that retail stores want customers to experience them with higher awareness. Rise Lighting could provide several lights for this part: MDULE series recessed spot led downlight SYD6350/SYD6351, the multiple track light SYT7051/SYT7052, the magnetic track spot light SYT6100 etc...
Functional lighting is used in areas of the store that require more light than surrounding areas. This is usually used near cash registers, courtrooms, shop windows, and entrances. The functional lighting can also be used to guide customers through the store, highlighting paths and important areas within the store by using different combinations of lighting. Rise Lighting could provide several lights for this part: PATIO recessed COB led downlight SYD9480, the SNAIL series ceiling downlight SYD6330 etc...
Decorative lighting is usually chandeliers or special lighting fixtures, they are decorative and add more features to the store. They are often used in shop windows and entrance areas. Rise Lighting could provide several lights the different styles pendant lights for this part such as: Hollow cylinder pendant lamp SYC6100, Ring curved pendant light SYC6110 etc...
The optimal combination of lighting will bring a pleasant experience, which will be created through different forms of lighting combinations, such as highlighting key areas and maintaining the overall atmosphere of the store etc... It stimulates customers' subconscious and is beneficial for enhancing their shopping experience, comfort, and participation.